Strategic Designer
Currently a Lead UX Design Consultant
at Human Factors International (HFI).
Showcase Projects
- 01
Transforming Enterprise Data Protection
Led design pods across a two-year retainer, taking four self-initiated concepts into a global enterprise platform.
READ CASE STUDY - 02
Rebuilding the UPI App India Was Given
I led the revamp of India's own UPI app, setting the four principles the product now runs on and shipping Split Expenses, Spends Analysis, and Family Mode.
READ CASE STUDY - 03
Designing Inclusive Credit for Neurodiverse Customers
Designed a new design language and credit-scoring product for Barclays' neurodiverse customers.
READ CASE STUDY - 04
Transforming Credit-Card CX for 17 Million Customers
Designed and delivered a unified credit-card ecosystem, cutting support queries by 28%.
READ CASE STUDY
Other Projects
- 01
Designing a GenAI Product for Small-Business Decisions
Designed a generative-AI product and venture proposition helping small-business owners make faster, better-informed decisions.
- 02
Giving New Life to UK's Abandoned Oil Rigs
Envisioned the UK's decommissioned offshore oil rigs repurposed into scalable seaweed-cultivation zones, turning costly liabilities into carbon sinks.
- 03
Amplifying the Reach of UK Youth Charities
Designed a non-profit venture proposition to amplify the impact of UK youth charities and build social cohesion.
About me
I’m a Strategic Designer working across enterprise software, banking, government, education, and healthcare.
I hold an MA in Service Design from the Royal College of Art, with business electives in Business Model Innovation at London Business School and Entrepreneurship at Imperial College. I build working prototypes with agentic coding tools, not only clickable mockups.
I’m usually brought in early, before the problem is defined. I frame it, set the direction, and carry it through to delivery rather than stopping at the deliverable.